Routine automation
Publishing schedules, campaign reports, and lead routing.
← Dental Practice Circle
Marketing & Acquisition
Turn local interest into enquiries the practice can follow up.
The goal: Marketing activity has a clear audience, budget, and measurable next step.
The everyday work.
This is the starting scope. We adapt it to your practice, hours, systems, and team.
- Maintain local listings
- Coordinate approved campaigns
- Prepare social content
- Track enquiry sources and referral activity
What should do the work?
We assess the workflow before recommending a hire or a build. These are possible improvements, not features already installed in your practice.
We work across AI models and tools. Access, patient privacy, integrations, approval points, and failure handling are agreed before a build. Your practice retains clinical and operational decisions.
A role with a clear job.
Use this starter job description for remote administrative support or an on-site hire. It is a brief to refine, not a replacement for your employment or clinical requirements.
Marketing & Acquisition coordinator: starter job description
Purpose
Marketing activity has a clear audience, budget, and measurable next step.
Responsibilities
- Maintain local listings
- Coordinate approved campaigns
- Prepare social content
- Track enquiry sources and referral activity
Skills to assess
Accurate records, clear communication, reliable follow-through, and practical experience with the tasks and systems in this brief. Ask for a work sample using fictional data.
Reporting and boundaries
Reports to the office manager or named workstation owner. Works within approved access and procedures. Escalates uncertainty and does not make clinical decisions.
Agree before hiring
Coverage hours, workload, required experience, budget, access permissions, escalation rules, and onboarding targets.
Success measures
- Qualified enquiries
- Spend per enquiry
- Enquiries followed up
Need help hiring? We can support role planning, agency or candidate selection, interviews, onboarding, and one month of support.
Explore agencies for dental practice support ↗The tools need to fit the job.
Start with what your current systems can do. This capability checklist helps us identify gaps before adding another subscription.
- Listing management
- Campaign attribution
- Content approval
- Lead handoff
Product recommendations follow the audit. We check compatibility, costs, permissions, and data requirements with you before choosing a tool.
Knowledge for this workstation.
Guides, workflows, role references, and shared hiring material. A resource may support more than one workstation.
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Bring us the part that is not working.
We will agree a focused audit, build, training, or hiring project and hand it over to your team. You do not need to know the solution before we talk.
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